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The Importance of Creativity: Unleashing Your Personal Superpower

January 12, 2011 by Lonnie Lardner

 

(Pic #1) “Wormhole” gum wrapper drawing by Beau Hufford, San Diego

“Odd how the creative power at once brings the whole universe to order.” — (Virginia Woolf)

If you find yourself on empty or “stuck” at work —  consider exploring a free, mind-altering drug that can change the way you solve problems, and even view life: creativity.

By stimulating the right side of your brain, you get to supercharge your thoughts, and release a whole new collection of ideas just waiting to be unearthed. If you consider yourself traditionally left-brained, or analytical — imagine operating on all 8 cylinders, not just 4 — by engaging your “other half.” There’s a power in twice the surge, and all it takes is a little trust — trust that stepping outside your comfort zone can lead to new discoveries about yourself, and your creative capabilities.

How? By starting.

Get honest about what artistic passion lies inside you, and allow yourself to play. Free yourself to be spontaneous, and explore new ways of expressing your thoughts. It may mean a few discordant notes, or an impulsive scribble (Pic #1), but the process can truly take you to new places.

 

(Pic #2) 10-minute collage

While it sounds like an oxymoron, the most “freeing commitment” I’ve ever made was to set a time for 10-minutes of art-making every day. I started last March, and haven’t missed a day since. The art comes in many forms: painting, collage, photography — and it’s now become a precious ritual that I hate to miss — even if I get to it a midnight. It happens to be my way of kick-starting the creative process. And I have since discovered these daily sessions have enriched my corporate work — and my life.

Creativity means business:

(Pic #3) Mary Reeves : “Creative Controller”

If “creating for the sake of creating” doesn’t get your attention, how about unexpected profits?  Read on to see how one woman saved her company hundreds of thousands of dollars by jumpstarting her right brain with a Taylor guitar. Let me share:

My colleague Mary Reeves is an experienced corporate controller. (Pic #3)  She recently ran the accounting department at a successful firm in Southern California that makes electronic components for computers and modems.

As controller, of course, it was her duty to find ways to save the company money, and improve its efficiency. She knew their products were in demand, and sales were brisk, but she didn’t understand why it took so long to get the orders xanax into consumer hands.

Electronic Brainstorm

She wondered if there were a way to cut down on the clunky system that had merchandise shipping from Hong Kong to California (through the company’s customs bond) then re-packaged before being sent out again to customers. She asked executives if they knew a way to expedite orders so that they could be sent directly to their clients. No one had an answer, and her frustration grew.

At the same time, at night after work, Mary began studying and playing music. She told me the process of playing guitar — which requires left and right hands working together while performing vastly different tasks — engaged both sides of her brain, and had profound consequences. Then, learning to sing — while playing — intensified the experience even more. She said it was a slow, awkward process, but in the end, worth it.

Then one day, Mary had a chat with the local Federal Express rep about her frustration with the company’s shipping policies, and the lights went on. It turns out FedEx has an International Priority Plan that ships through Alaska, and saves 5-days of delivery time. Mary pitched the plan to her company, and execs jumped on board. Soon, consumers saw the benefit of lightening-fast delivery, and the word spread. And oh, by the way, Mary saved her company over half a million dollars.

The connection? Our now “balanced-brained” controller says the only reason she was able to pull off this fantastic feat was that she expanded her thinking “by engaging both sides of her brain.” She told me she has no doubt that her consistent “play”  led to her creative, successful wins at work. It’s also why she reveres Albert Einstein’s passion for the violin — as explained in an excerpt from his biography — “Einstein: His Life and His Universe” by Walter Isaacson:

Music was no mere diversion. On the contrary, it helped him think. “Whenever he felt that he had come to the end of the road or faced a difficult challenge in his work,” said his son Hans Albert, “he would take refuge in music and that would solve all his difficulties.” The violin thus proved useful during the years he lived alone in Berlin, wrestling with general relativity. “He would often play his violin in his kitchen late at night, improvising melodies while he pondered complicated problems,” a friend recalled. “Then, suddenly, in the middle of playing, he would announce excitedly, “I’ve got it!’”

Get playing.

 

Filed Under: Creative Zone Tagged With: Beau Hufford art, creativity and the bottom line, creativity means business, Einstein plays violin, Einstein quote, Einstein the musician, get creative, get creative for new year, get more creative, make art every day, music means profits, save your company money, stimulate your right brain, unleash your creative side

Season’s Graffitings!

December 21, 2010 by Lonnie Lardner

Street art — at home:

I couldn’t resist “dressing up” the walls for the holidays… and for those of you asking…this was, in fact, an Adobe Photoshop effect inserted next to a shot of me, can in hand, in my living room. Some friends had a hard time believing that I really didn’t spray-paint graffiti on my wall, and to that I say — I tried antiviral that once, in a rental house, and ended up losing a $1500 deposit to a landlord with no sense of humor.

Here’s what we did: We masked out the white sofa, and dropped in the graffiti art above it. Everything on the right is real, including the curious cat, “Ducky.” The wild art above the couch was originally photographed in Wichita, Kansas, by martianmermaid.

Filed Under: Creative Zone Tagged With: digital holiday card, graffiti inside, homemade graffiti, optical illusion, spray paint, street art

Making Marks: It’s Primal

December 7, 2010 by Lonnie Lardner

(Pic #1) “Menchies” — A California Frozen Yogurt chain provides a creative place to play – with children’s chalkboards in every store. (Photo captured via iPhone.)

“By believing passionately that something does not yet exist, we create it.” –Nikos Kazantzakis

From cave paintings to street graffiti, (Pics #2 and #3)  we all – in one form or another – have a need to express ideas that are uniquely ours. Whether we doodle in margins of our company reports, scribble on the Sunday comics, keep a sketchbook of our dreams, or fashion junk mail into paper airplanes – we each have methods of self-expression, that, according to experts, tap into our creative powers, and can “change our state of being.” My mission is to stimulate these instincts in everyone I can. Call it my drug of choice.

(Pic #2) Left: Prehistoric cave painting (Pic #3) Right: Graffiti art by Jean-Michel Basquiat, 1981

So what do prehistoric cave paintings have to do with frozen yogurt?

(Pic #4) Untitled blackboard painting by Cy Twombly, 1970

(Pic #5) “Mixing masterpieces” at Menchies

Entrepreneurs are now tapping into our basic need to create. And opportunities for self-expression have now hit the local yogurt stores. A rapidly-expanding LA-based frozen yogurt chain called “Menchies” serves up sweet treats, and a place to draw. A massive chalkboard circle greets customers as they walk in to sample the flavors of the day (Pic #1). Kids love it—and well, so do I. Any unexpected chance to play makes it a good day. (It is not lost on me that any section of this communal art project could pay homage to one of my favorite blue-chip “scribble” artists, Cy Twombly. His blackboard paintings have fetched over $5 million. (Pic #4)

According to Amete Balas, Marketing Director for the franchise, the company’s mission to provide a place for “creative stimulation” is intentional. Families know they are getting something more than dessert here–they are walking into an “interactive” environment, where artistic expression is encouraged. Even the staffers say they look forward to drawing, and inspiring kids who also want to “make their mark.” The psychology appears to be working, as the franchise boasts 57 stores in the US and Canada, and still growing.

Menchies is now working with local installation artists to create interactive artwork phentermine that engages adults and children alike. In their  Village Village store (Los Angeles, CA), they asked a lighting designer to set up a display that customers can change themselves…creating mood lighting in their color of choice. The company likes to have “one unique feature” assigned to each store–plans are already underway to install an electronic photo booth, in another valley location, where you can take your picture, post directly to Facebook, and leave with a print. Keep an eye out for drawing and photo contests–Menchies likes to see what you’re up to. It’s creative marketing at its best.

Do try this at home:

(Pic #6) Instant chalkboard fun at home

If you’d like to create your own chalkboard wall at home, that’s a fairly easy project too. You may have heard of blackboard paint — you apply it to the wall or refrigerator, and it makes for a sleek surface for chalk, and becomes an erasable canvas for creative kids. It works on metal or drywall. Just make sure to let it dry a few days. Check out the “how to” here.

Interior designers now seem to be incorporating more guerilla-like images in their visions for home decor and commercial space. Check out this custom designed wallpaper by Bravo’s Top Design Judge Kelly Wearstler (#7).

(Pic #7) Mark-making at home: Kelly Wearstler foyer

One of my favorite “marksmen” is Austrian painter, Otto Zitko, who creates what he calls “drawings in space” — seen here (Pic #8) at the Gallery of the Austrian Culture Forum, in Prague. Check out his improvised abstract drawings at an exhibition in the UK here.

(Pic #8) “Drawings in space” by Otto Zitko

Encouraging  young artists:

I consider opportunities to create art one of the most important aspects of education.  Americans for the Arts studies show: young people who participate in the arts for at least three hours, three days a week, for at least one full year are:

  • 4 times more likely to be recognized for academic achievement
  • 3 times more likely to be elected to class office
  • 4 times more likely to be honored for writing an essay or poem
  • Twice as often more likely to read for pleasure
  • Four times more likely to perform community service than their peers

Let them make marks. It’s only natural.

Filed Under: Creative Zone Tagged With: benefits of art, cave painting, chalkboarrd art, creative play, Cy Twombly, frozen yogurt, graffiti art, Kelly Wearstler, kids' art, making marks, making masterpieces, Menchies marketing, Otto Zitko, our need to create, scribbles, stimulating creativity

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