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Capturing Van Gogh — at Age 6

May 31, 2021 by Lonnie Lardner

It’s all about the energy!

(Pic #1) “The Starry Night” / colored pencil on paper / By Mickey Goldman, 2021.

(Pic #2) “The Starry Night” by Vincent Van Gogh,  / oil on canvas / 1889.

Nothing gives me greater joy than to see a child express herself creatively in an original way. So often young students are steered toward drawing a perfect replica of their subject. For some reason, early on they are encouraged to make sure the tree on their page looks exactly like the one they are looking at. But what emerges with this approach — is a duplicate — a copy — a basic photo reproduction of something that already exists.

(Pic #3) Artist Mickey Goldman, age 6

But guess what: the child who captures “the essence” of her subject — not the literal translation — is actually creating original art —  and more important; original thought. My niece Jamie’s daughter Mickey, who just turned 6, accomplished this while immersing herself in the work of Vincent Van Gogh. Her Mom says she’s a huge fan of the Dutch master, and likes to color in his high energy style. (You can see her spirited interpretation in Pic #1.) Without “copying” his strokes, she captures the feeling of the original with her own dynamic movements and marks.

I’ve heard from many executives I work with that they were told in 2nd or 3rd grade that their drawing looked nothing like their intention. One was even told by a teacher that he should give up art-making all together. Are you kidding me? The bottom line for me is: Let them play. Let them explore. Let them be themselves. This kind of freedom can only lead to fresh discoveries about the world around them, and enrich the lives of rest of us.

Filed Under: Artist Spotlight, Creative Zone Tagged With: capturing essence of subject, copying paintings, drawing, Dutch masters, painting, Van Gogh, young artists

The Art of Covid Branding

March 31, 2021 by Lonnie Lardner

(Pic #1) Nike’s new Swoosh? Slovenian Creative Director Jure Tovrljan reimagines some of the world’s most iconic logos mirroring the trends in Covid-targeted branding.

You may have caught a few of these over the last year. Basically, multi-national corporations — with an eye on doing the right thing — decided to update their brands, messaging, and logos to promote social distancing and safe living. Carmakers were some of the first to jump in. AUDI did so by slowly separating its iconic 4 rings. (See animation below.)

But Pic #1 (Nike) is a bit of a send-up, designed by a Slovenia-based creative director named Jure Tovrljan. He also played with images for Linkedin, The Olympic Games, and the NBA. (See below: Pic #3, #4, #5.)

(Pic #3)

(Pic #4)

(Pic #5)

And the real McDonald’s in Brazil went with total separation of the golden arches. Their bold move was met with loud public criticism, some calling it “a disingenuous scam ad to win awards.” The separation was temporary.

Volkswagen wedged a little room between the V and the W, and Mercedes found a little more space in its 110-year-old star in the circle.

(Pic #6)

(Pic #7)

(Pic #8)

The cynic in all of us can’t see beyond the brand plug. But advertisers have always influenced us in a profound way, so in this case, perhaps we should give them a break — and let them hit the message home. Cuz, after all, that’s where we’ll be for a while.

Filed Under: Creative Zone, Newsmakers

Art: The Power of Distraction

February 28, 2021 by Lonnie Lardner

(Pic #1) “Top Knot” by Josh Kaplan

No spouse ever wants to hear, “Stop what you’re doing! Don’t move” — especially me — saddled with a serious case of life-long Defiance Disorder. (Yes, it’s a thing.)

Even after a 15-hour day at work, Josh drops everything when he sees a moment — a moment to capture wild art in the camera that never leaves his sight. Today, as I stood in the hallway about to make breakfast, he saw some sweet light and creamy colors behind my top knot, and had to shoot it. No hesitation, no question. Documented in an instant. And it’s a beauty.

The New Me

It’s why I’m making (albeit tardy) a New Year’s Resolution to embrace the distraction. I’m committing to acknowledge the art in front of me. Appreciate it and document it. I can’t count the number of times I get distracted during the day — in the middle of a writing project — and I’ll suddenly feel compelled to dive deep into a completely irrelevant, meaningless rabbit hole. Minutes ago, the original Godfather was streaming on our TV, and I was writing THIS — I just had to know Al Pacino’s actual height. I saw him walking down the street with Diane Keaton, and she was way taller. I had to know.

Well, Pacino is 5-foot 7-inches. And I’m still sitting here.

 

 

Filed Under: Creative Zone, Found Art Tagged With: art, art and instinct, art is everywhere, art of distraction, artists’ way, finding moments, photography

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