(Pic #1) Nike’s new Swoosh? Slovenian Creative Director Jure Tovrljan reimagines some of the world’s most iconic logos mirroring the trends in Covid-targeted branding.
You may have caught a few of these over the last year. Basically, multi-national corporations — with an eye on doing the right thing — decided to update their brands, messaging, and logos to promote social distancing and safe living. Carmakers were some of the first to jump in. AUDI did so by slowly separating its iconic 4 rings. (See animation below.)
But Pic #1 (Nike) is a bit of a send-up, designed by a Slovenia-based creative director named Jure Tovrljan. He also played with images for Linkedin, The Olympic Games, and the NBA. (See below: Pic #3, #4, #5.)
(Pic #3)
(Pic #4)
(Pic #5)
And the real McDonald’s in Brazil went with total separation of the golden arches. Their bold move was met with loud public criticism, some calling it “a disingenuous scam ad to win awards.” The separation was temporary.
Volkswagen wedged a little room between the V and the W, and Mercedes found a little more space in its 110-year-old star in the circle.
(Pic #6)
(Pic #7)
(Pic #8)
The cynic in all of us can’t see beyond the brand plug. But advertisers have always influenced us in a profound way, so in this case, perhaps we should give them a break — and let them hit the message home. Cuz, after all, that’s where we’ll be for a while.
