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FORTUNE Most Powerful Women share secrets to success — “someone else” (Part 1)

October 16, 2010 by Lonnie Lardner

Learn it, then share it:

Last week’s 12th annual MPW Summit drew over 500 women leaders from business, government, sports, philanthropy, education, fashion, broadcasting, and the arts. Hosted by Fortune’s most powerful chair– Pattie Sellers, editor-at-large–the summit’s theme : “Building a Legacy.”

On stage, we heard from Warren Buffett, Indra Nooyi, Ursula Burns, and Secretary of State Hillary Clinton: on politics, the changing global economy, and impact of  social media.  Then offstage, at Deloitte’s “Inspiration Café,” we chatted with dozens of trailblazing women—all with extraordinary stories to tell–which we chronicled with a team of gifted artists.

Each year , I have the privilege of asking the world’s top women CEOs and corporate newsmakers to share what they’ve learned, and what they value most. Often, it’s an appreciation for someone else—a mentor, a sponsor, an advocate. A few enlightening responses below:

Illustration by Kelvy Bird

Tory Burch: Chairman, Tory Burch

She’s accomplished so much in such a short time, it scares me. A trendsetting fashion designer and mother of three, Tory launched her business operation in her Upper East side apartment in 2004 and quickly grew it into dozens of free-standing boutiques. As it turns out—Tory’s mentor is her older brother, now co-president of the company. His advice to her? “Always look for the good in a person.” Her advice to young businesspeople? “Have tenacity and a point-of view.”

Laurie Ann Goldman: CEO, Spanx, Inc.

Laurie Ann says she’s always learning lessons, but she senses much of her success is due to DNA. She describes her mother as “an ADD artist” and her Dad “a logical mathematician.” Laurie believes she is “80% Dad, and 80% Mom.” She has learned to use her intuition and her intellect. “The combination is important,” she says. At present, Laurie is mentoring 100 young people in her company.

Tara Fela-Durotoye: Mentee and Managing Director, House of Tara, International.

Tara was the only Nigerian participant selected in this year’s FORTUNE/State Department Global Women’s Mentoring Partnership Program. She told us she was “offended” when she first heard her assigned mentor was an oil company. Then she realized “business principles are business principles.” She saw that Exxon fosters “a strong culture of safety,” and she could apply that kind of commitment to her own beauty products company. She then established her own core values and corporate identity—and created a well-defined “superior customer service.”

Susan Walvius: Co-founder and CEO of SHEEX, Inc. and former Women’s Head Basketball Coach, University of South Carolina

Susan and co-founder Michelle Marciniak both praise their team of supportive mentors and sponsors (Phoebe Wood, celexa recently retired Vice Chairman and CFO of Brown-Forman Corp., Cindy Dipientrantonio ,COO, Jones Apparel Group, and the aforementioned Sellers) but it appears their true business model has organically emerged from the arena they are both familiar with: competitive sports. Susan points out the metaphorical connections between coaching and business– practically straight  from her play book:

1)   Focus on the fundamentals.

2)   Enjoy the wins, evaluate the losses– but always work on improvement.

3)    Be willing to take risks.

4)   Know the difference between playing with pain and genuine injury.

Theresa Alfaro Daytner: CEO/President, Daytner Construction Group

Theresa was named one of Fortune Magazine’s 10 most powerful women entrepreneurs this year. Her company oversees multimillion-dollar building projects in Maryland, Virginia and Washington. She told us her mentor was her father—who “instilled a lack of fear” in her – which, she says, enables her to “think outside the box.”

Tyra Banks (right) tells Lonnie Lardner her mother always "saw the big picture."

Tyra Banks, Chairwoman and CEO, Bankable Enterprises

Tyra attributes her success to her mother, Carolyn–a former medical photographer at NASA’s Jet Propulsion Lab. Her Mom always encouraged her to “think about the end — at the beginning.” And when times got tough—Mom said “I didn’t raise a quitter.” The self-described “mogul in the making” says she is learning how to handle pressure of the new  “spend more, make less economy.” This year, she chose not to cut staff, and cut the bottled water bill instead.

Sharon Allen: Chairman of the Board, Deloitte, LLP

Sharon told us she would not have her current position if it hadn’t been for her sponsor—her former CEO. “A sponsor,” she explains, “is someone who is in a position to be your advocate, and create an opportunity for you.” Bill Parrett had been a mentor initially, then a sponsor. “I would never had been elected chairman otherwise.”


Illustration by Alicia Bramlett

Some solid advice from Sharon (after 38 years with the company) that got my attention: “Make sure you show your stuff. Make it clear what your talents are and what you do for the company.”  She revealed that she learned that lesson the hard way years ago. She was due for a promotion—but someone else got the job. When she went to her boss, she asked why, and told him what she had accomplished. The boss said–“I didn’t know you did all that.”  That was her teachable moment. When we asked — “how you promote yourself without being a braggart?” — she said “work it into conversations–the organization needs to know what you’re doing.”

Filed Under: Newsmakers Tagged With: Fortune Most Powerful Women Summit, mentors in business, pay it forward, secrets to success, think like a CEO, think like a CEO-give back, Top Women CEOs, Tory Burch, Tyra Banks, women in business, women role models

“Let them eat cupcakes”

September 26, 2010 by Lonnie Lardner

The Cupcake Project: The not-so-sweet truth about hunger in L.A.

Artist Tobias: Measuring hunger in L.A - one cupcake at a time

It’s no secret that the best art is the art that engages the viewer. Elizabeth Tobias does just that, and feeds a few hundred total strangers in the process.

In a show called “Let them eat cupcakes,” one of LA’s most original performance artists measures the depth and prevalence of hunger in Los Angeles by offering the sweet , trendy treats to Angelenos – in exchange for their personal lists of “critical needs.” Part conceptual art — part social experiment –Tobias assesses 6 disparate neighborhoods, including Skid Row, Koreatown and Beverly Hills.

The messages on the handwritten index cards – filled out by struggling homeless as well as the Hollywood chic – are quite sobering.  It’s up to the viewer to imagine where each card was completed, and who was behind the sentiment.

One-liners like “need a job” or “need a prayer for my daughter – she’s in jail” are juxtaposed with revelations like “I need a new ipod.”

Tobias says klonopin while she was painfully aware of statistics on hunger (one in ten residents of LA County required food assistance last year*), the stats show “the face of American poverty is changing.” She discovered homelessness in Beverly Hills as well as downtown L.A.

Perhaps to be filed in the “only in LA” department, Tobias encountered resistance to the project in the 90210. Get this: While it took about 90 minutes to distribute her 85 homemade treats to residents of Skid Row, it wasn’t as easy across town. In Beverly Hills, distribution took over 4 hours. Why? Because, according to the artist, residents there were concerned the goods were not “gluten free.”

Now that’s art.

The cupcake project –addressing the scope of social inequity–is part of a larger show addressing scale—called “Measure for Measure,” curated by one of the world’s most influential physicists, Lisa Randall. The dramatic display of hundreds of “basic needs” cards now hang from brightly colored lanterns at Gallery 825 on North La Cienega–home of the historic L.A. Art Association celebrating its 85th birthday this year.

* Statistics provided by the LA Regional Food Bank

Filed Under: Artist Spotlight Tagged With: basic needs, Beverly Hills, conceptual art, cupcake project, free cupcakes, hunger stats, Los Angeles hunger, measuring hunger, new ipod, performance artists, Skid Row, social experiment, social inequity

Your daily gift

September 13, 2010 by Lonnie Lardner

(Pic #1) Porta Potty Painting: My daily gift

This weekend I was so stoked to find this porta potty–but not for the reason you think.

Avoiding a traffic jam on the West side of Los Angeles, I took a drive up PCH and stopped for a quick run on the beach. As I passed through the bird sanctuary in Malibu Lagoon my eye caught a glimpse of textured azure blue that I’d never seen before. It was on an Andy Gump portable toilet. (Pic #2) It made me laugh, and then I fumbled for my camera to capture the visual jolt.

(Pic #2) Does anyone else see this?

Close up, it appeared to me as a dramatic, monochromatic, abstract work of art. I cropped it down to the size of a small painting, and had to share it with you here. (Pic #1)

Doctor knows best:

The “porta potty moment” reminded me of something Dr. Nancy Snyderman told me at a recent FORTUNE confrence in Dana Point.  Something we can’t hear too much: Stop and appreciate.

Appreciate what? Everything.

(Pic #3) Dr. Nancy Snyderman: Get grateful

Snyderman is Chief Medical Editor for NBC, co-founder of bewell.com, mother of three—and oh yeah—a practicing surgeon. I had a chance to interview her during the prestigious “Most Powerful Women Summit” where she appeared as a guest speaker.  The exchange stayed with me.

She said she asks her children every day—“What is today’s gift?” She thinks most of us don’t stop to appreciate a precious moment–—whether it’s a stunning landscape, the smell of fresh bread, a well-written line, or bar of music. Or, as in my case—an outdoor toilet that didn’t smell like fresh bread.

She’s pretty hardcore about getting us all to “stop–and learn to breathe.” She says for many people it “takes a real scare” to get into this grateful place. In her book, “Medical Myths That Can Kill You: And the 101 Truths levitra That Will Save, Extend, and Improve Your Life” Snyderman touts the significance of the mind-body connection for good health and happy living, and says her “family tradition” of finding “today’s gift” can only enrich our lives if we’re willing to give it a try.

Now I’ve started actively looking for my daily gift.  But sometimes it takes me by compete surprise. Case in point:

(Pic #4) The power of purr

The other day my husband called me on my cell saying he had something important to share. He put our newly adopted cat, “Ducky” on the phone so I could hear her purr like a fax machine. (Pic #4) It was one of those deep throaty purrs that make the phone vibrate.  I asked him to do it again so I could record it and play it back whenever I needed a pick-me-up.

Then, on Labor Day weekend, while on a hike in the Santa Monica Mountains with my 18-year old stepson, we paid a visit to a Chumash Indian cave. (Pic #5)

(Pic #5) "Indian cave comedy" inside

We’ve been there many times…It’s always a blast imagining what life was like as a cliff dweller 7000 years ago – but this time there was a new addition to the experience: a yellow-painted happy face jack-o-lantern peaking out from the carved rock. (Pic # 6)

We both did a double take, and laughed out loud. While I’m sure most people would denounce any defacing of historical ground, it made our day.

(Pic #6) 7000-year-old happy face?

And finally—just how glorious–and healthful–would it be if we really began to cherish, and even celebrate, those tiny moments of unexpected relief? For me, one arrived in the mail today, at the bottom of an insurance statement. Five blessed words that brought sheer joy:

Photo credits: Pics #5 and #6 (Chumash caves): Jackson Kaplan, Pic #4 (“Ducky”): Josh Kaplan

Filed Under: Creative Zone Tagged With: cat's purr, daily creativity, Dr. Nancy Snyderman, extend your life, Fortune, gift, gratitude, happy face, happy living, healthy living, improve your life, jack-o-lantern, NBC, self-help, unexpected comedy

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