When I first saw the video above, I thought it was going to be an affirmation of one of the methods I use to break through creative malaise. A random assignment, with a 10 minute deadline. Turns out it affirmed something even more fundamental.
My husband likes to say I have a secret weapon in every workshop I teach, whether for C-suite executives, or inner city kids. It’s what he calls “relentless exuberance.” Watch this video for a minute. You will see a photographer in a strange enviornment, one he has to bend to his creative will in an incredibly short period of time.
But he does it brilliantly. How? Relentless exuberance. It’s as infectious as any disease they have ever studied at the CDC. Everyone around him catches it. Suddenly for all those students, his mission is their mission. They are his co-creators. Firefighters say that a particularly fearsome blaze creates its own weather system, increasing its destructive power exponentially. Watching this video I realized it’s true of positive energy as well — and the creative output resulting from that firestorm of excitement is a truly beautiful thing.
